22 Immutable Law of Marketing
 The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand by Al Ries, From the renowned marketing guru and bestselling author of "The 22 Immutable Laws of Marketing" comes the definitive word on branding--essential for doing business in today's cluttered marketplace. Abridged.
 The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries, Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success
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22 immutable law of marketing.
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